September is the perfect time for Georgia families to evaluate their coverage and ensure their loved ones are protected. At Dickerson Agency, Inc., right here in Kennesaw, GA, we know how important life insurance is for securing your family’s financial future.

Why Life Insurance Matters
Life insurance provides a safety net for your loved ones in the event of an unexpected loss. It ensures that they are financially supported during one of the most difficult times of their lives.
1. Financial Security for Dependents
If you have children, a spouse, or dependents who rely on your income, life insurance provides the resources they need to maintain stability. In Georgia, where the average household income is about $74,000, losing a primary earner could drastically impact a family’s quality of life.
2. Debt Coverage
Mortgages, student loans, or auto loans don’t disappear when a loved one passes away. A life insurance policy can help pay off those debts. With the average home price in Georgia around $375,000, having coverage to pay off a mortgage is a key reason many families choose life insurance.
3. Funeral Costs
The average funeral cost in Georgia is $7,500–$9,000—a sudden expense many families are unprepared for. Life insurance can ease this burden, allowing your family to focus on grieving and healing rather than finances.
4. Peace of Mind
Knowing that your loved ones won’t be left struggling brings immense comfort. Life insurance is not just about numbers—it’s about protecting futures and creating peace of mind.
Types of Life Insurance Policies
Understanding your options is the first step in making the right decision.

Term Life Insurance
- Coverage for a set period, typically 10, 20, or 30 years
- Affordable and straightforward
- Pays a death benefit if you pass away during the term
- Great for covering major obligations like raising children or paying off a mortgage
Permanent Life Insurance
- Lifelong coverage as long as premiums are paid
- Builds cash value that can be used as an investment or savings tool
- Options include Whole, Universal, and Variable Life Insurance
- Ideal for those who want both protection and long-term financial growth
At Dickerson Agency, we help Georgia families compare options so you can choose the policy that best matches your needs and budget.
Life Insurance for Georgia Businesses
Life insurance isn’t just a personal decision—it can also be a strategic business tool. Many small and mid-sized businesses in Georgia rely heavily on one or two key individuals. Without them, the company’s stability and future can be at risk.

Key Person Insurance
This policy is taken out by a business on its most critical employees or owners. The company pays the premiums and is the beneficiary of the policy. If that person passes away unexpectedly, the payout can help the business:
- Cover lost revenue and profits
- Pay for the recruitment and training of a replacement
- Reassure lenders and investors who may otherwise see the business as unstable
- Ensure business continuity during a leadership transition
Buy-Sell Agreements Funded by Life Insurance
For businesses with multiple owners or partners, a buy-sell agreement funded by life insurance ensures that if one partner passes away, the remaining owners can buy out the deceased partner’s share. This keeps ownership within the company and prevents financial disputes among heirs and business partners.
Employee Benefits & Retention
Some Georgia businesses also use life insurance as part of an executive benefits package to attract and retain top talent. Providing additional security for key employees and their families can set your company apart in today’s competitive hiring market.
Whether you run a family-owned restaurant in Kennesaw, a construction company in Marietta, or a professional services firm in Atlanta, business-focused life insurance strategies can protect your company’s future.
Take Action This September
Life Insurance Awareness Month is the perfect reminder to protect what matters most—both at home and at work.
1. Assess Your Needs
Think about your family’s financial obligations—or your business’s reliance on key employees. How much coverage would be necessary to maintain stability?
2. Review Your Current Policy
If you already have life insurance, make sure it still fits your needs. Life events—marriage, children, buying a home, or growing a business—may mean your policy should be adjusted.
3. Consult a Professional
Life insurance is not one-size-fits-all. At Dickerson Agency, Inc., our local experts can guide you through personal and business policy options to ensure you’re fully protected.
4. Start the Conversation
Talk openly with your family—or your business partners—about life insurance. Planning ahead helps everyone feel more secure.
Why Choose Dickerson Agency, Inc.?

As an independent insurance agency in Kennesaw, GA, we work with top-rated carriers to find the best life insurance policy for you. Unlike a one-company provider, we shop the market to make sure you get the right coverage at the right price.
For more than 30 years, we’ve been helping Georgia families and businesses protect what matters most. Whether you’re in Kennesaw, Marietta, or anywhere across the state, our team is here to serve you.
Why wait?! Let’s get started!
Life Insurance Awareness Month is more than just a campaign—it’s a reminder to safeguard both your family’s and your business’s financial well-being. By taking steps now, you can ensure that no matter what happens, your loved ones and your company will have the support they need.
If you’re ready to review your life insurance or business coverage options? Contact us today to schedule a consultation and let us help you protect your future. 770-424-6762 or visit us at www.dickersonagency.com